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  • Elephants Arrive at Liverpool ONE

    Elephants travel to Liverpool ONE

    We're not called Don't Panic for nothing so when our client Knowsley Safari asked us to organise transport for a family of four elephants we were slightly relieved to find out they were of the fibreglass variety.

    Last weekend we managed the first of a number of trips and their installation at Liverpool ONE, the city's premier shopping destination, as part of a campaign to highlight the threat to the world’s largest land mammal from the thriving ivory trade.

    Experts from Knowsley Safari and DEFRA have partnered to create a campaign to encourage shoppers, workers and commuters to consider what a world would be like ‘If They’re Gone…’.

    The elephant population is dwindling in areas of Africa, with an estimated 25,000 elephants killed in the country in 2011. Over the last year, an unprecedented level of poaching in elephants means that the global illegal wildlife trade is estimated to be just behind drugs, arms and human trafficking in value.

    Internationally, the demand for traditional Asian medicines, which use parts of elephants, is skyrocketing and in January 2013, customs officials in Singapore uncovered a shipment of 1.8 tonnes of ivory, with a value of around £1.6m - a total of 1,099 raw tusks.

    Poaching, combined with the damage to their habitat from the growth of the human population, leads experts to believe that the African elephant could become extinct within the next 25 years unless action is taken.

    Knowsley Safari hope that the imposing elephant statues will encourage people to think twice before buying anything that may have been made using endangered animal parts or resulted in the destruction of their habitats. Made of cold-cast poly resin and fibre glass, the family of four consist of two adults that are 3.7m high and weigh in at 230kg and two baby elephants that range in height from 1.12m and weigh 30kg each.

    Following the full week installation at Liverpool ONE, June 3 -10, the herd of elephants will then go onto roam throughout Liverpool, Knowsley, and areas across the North West.

    Head of Animal Management at Knowsley Safari, Eveline De Wolf, who is one of the most experienced elephant keepers in Europe, explains the campaign’s role:

    “Many people will never see a herd of elephants in the wild, which is why safari parks have such an important role to play in helping communities understand the impact of poaching on this keystone species.

    “At Knowsley Safari, we have the power to make a difference, and through conservation and education, we are working to make sure that our children’s children grow up in a world where an elephant is more than just a memory.”

    Knowsley Safari is home to a herd of seven African elephants. Over the past ten years, studies into elephant behaviour has given experts a much greater understanding and knowledge of their needs and this has influenced the current way that the giants are cared for. Today, Knowsley Safari is actively creating an environment around our elephants that meets the physical, psychological and biological needs of the species.

    Big thanks to the lovely people at Democracy PR for the photo and the above news release.

  • Social Impact Awards 13

    Social Impact 13 logo

    Don't Panic in association with our media partner The Big Issue in the North launched the Social Impact Awards, a national awards programme to celebrate and reward excellence in charities, not for profit and social enterprise organisations as well as public and private sector organisations who have made a ‘Big Difference’ in their communities.

    The awards were presented at an evening theatre style ceremony at The Comedy Store in Manchester on 1st May 2013, following a half day conference, which provided education, information, advice and case studies for third sector organisations and their partners in the public and private sectors.

    The awards featured 26 categories, plus a grand prix award, and were judged by a high-level independent judging panel. The awards were free to enter for charities, not for profit organisations, social enterprises and those who have partnered with the third sector.

    A full list of the 2013 winners is below and photos from the awards can be found on the Don't Panic flickr account. Here's our Grand Prix winners, The Brink Liverpool.

    These awards were also notable as our first paperless event as we launched a responsive web app for guests that featured a delegate list, programme, shortlist and judges biographies. The app was developed by Fluid Digital and will become an integral part of all our future events. We feel that giving access to this kind of information on smart phones via a url or QR code is the future and also displays our commitment to our ongoing policy of being as green as possible.

    The Social Impact Awards 14 will take place on the 7th of May next year!

    Social Impact Awards Grand Prix The Brink Liverpool

    Best Communications Campaign
    Code Computerlove and Refuge - Refuge Support A Friend Campaign – Tackling The Biggest Social Issue Affecting Women In The UK

    Best Corporate Partnership Initiative
    Lansons Communications/HighTide Festival Theatre – Lansons Communications / HighTide Festival Theatre

    Best Fundraising Event
    The Grand at Clitheroe - GRAB:The Event

    Best Public Sector Partnership Initiative
    Big Heritage – EcoVikings - Best Public Sector Partnership Initiative

    Best Start Up Social Enterprise
    The Brink Liverpool (Action on Addiction)

    Fundraiser of the Year
    Everton in the Community – Carena Duffy

    Innovation Award
    The Hyde Group – Hyde Youth Bank

    Large Charity of the Year
    Adoption Matters Northwest – Highly Commended
    Everton in the Community – Winner

    SME Business Social Impact Award
    MEC

    Public Sector Social Impact Award
    Halton Housing Trust - Communicating Welfare Reform

    Small Charity of the Year
    Acting on Impulse

    Social Enterprise Leader of the Year
    Action on Addiction - Jacquie Johnston-Lynch

    Social Enterprise of the Year
    Punch Records

    Social Media Campaign of the Year
    CENTRE FOR HIV AND SEXUAL HEALTH – The HIV Hop

    Third Sector Social Impact Award
    The Reader Organisation

    Volunteer of the Year
    Family Voices = Family Choices – Kelly Wallace

    Volunteer Programme of the Year
    Cheshire Fire and Rescue Service – Cheshire Fire and Rescue Service Volunteer Programme

    Website of the Year
    Oxfam GB – Oxfam and Code Computerlove - Getting More People To Do More To Fight Poverty

    Grand Prix
    The Brink Liverpool (Action on Addiction)

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