• The Flanders Fields Post - Commemorating The Outbreak of World War One


    Don’t Panic are proud to have played a part in remembering the outbreak and impact of World War One in Manchester. On Monday the 4th of August, one hundred years after Britain entered the war, we worked with Belgian PR agency Twice and their client Visit Flanders to remind commuters of the sacrifice made by all those involved in the conflict.

    Paper boys in period clothing delivered free copies of The Flanders Fields Post to commuters in Manchester’s Piccadilly train station, Piccadilly Gardens and on the city’s Metrolink tram system. A special delivery was also made to the Imperial War Museum North.


    Based on the Britsh front line publication The Wipers Times, the special edition newspaper is also being issued on key dates in cities around the world to commemorate the First World War.

    Andrew Daines, Director of VISITFLANDERS UK, said: “The contribution and sacrifice made by the hundreds and thousands of men from across the UK and the impact it had and continues to have on society is almost beyond comprehension. Flanders Fields bore witness to some of the worst atrocities, as well as stories displaying immense humility. Through this newspaper, we invite people to visit, to reflect, to remember and to learn from this monumental period in history.”


  • US Search Awards 2014 Opens For Entries

    US Search Awards 14 logo

    We're very pleased to announce that our second US Search Awards is now open for entries and will once again recognise and reward organisations, agencies and individuals based or working in the US search and digital marketing industry. The awards will be delivered in association with Pubcon Las Vegas and our joint headline sponsor Marketing Signals and are also supported by SEMPO whose members will all be entitled to one free entry into the competition.

    The 2014 US Search Awards ceremony will take place at Treasure Island on Wednesday 8 October 2014 during Pubcon Las Vegas and will be the biggest celebration of search, PPC and digital marketing in the USA attracting hundreds of entries from some of the leading search and digital agencies and professionals from across North America and beyond.

    The timetable for the 2014 awards is:

    Monday 7 April – Awards launch, entries open
    Friday 18 July –Deadline for all entries
    Tuesday 26 August – Judging session
    Monday 1 September – Shortlists announced
    Wednesday 8 October – Awards ceremony

    The inaugural awards were presented at a ceremony on the evening of Wednesday 23 October at Treasure Island Las Vegas and you can see a full list of our 2013 winners here. The US Search Awards were a major hit at last year’s Pubcon and winners have realized significant business benefits through their wins –

    “Winning the 2013 US Search Personality Of The Year award in Las Vegas opened a number of professional doors for aimClear. It was also incredibly humbling and gratifying personally to be held in high regard by such an esteemed panel of judges in this unique competition. Therefore it is with full heart that I recommend entering the 2014 US Search Awards. There's a lot to gain for you and your company.” Marty Weintraub, Founder & Evangelist, aimCear

    Catalyst Canada scooped four awards for their work in the States at last year’s ceremony including Best PPC campaign and Innovation awards for their work with HSBC USA.

    Ira Kates, Account Supervisor, Catalyst Canada said “We at Catalyst are really proud of everything our team has been able to accomplish. We’ve always maintained a strong focus on finding innovative ways to help our clients meet their goals and it’s an honour to be recognized internationally for the work done. The awards mark very important third-party recognition of campaigns, software and those working within our search industry. Our wins allow us to remain focused on using innovation as a tool to drive competitive advantage for our clients, and the work done on the HSBC account is a great example of this.”

    Lane R. Ellis, lead editor at Pubcon added “We're honored to once again host the U.S. Search Awards at Pubcon. The inaugural awards were a highly-successful feature at last year's Las Vegas conference, and we're excited to make the second annual awards event an even more vital part of our big Pubcon Las Vegas 2014 event during the week of October 6 - 9.

    “With so many industry leaders gathered to speak at and attend Pubcon Las Vegas 2014, it's the perfect setting to honor and celebrate the best new media and digital marketing innovators at the year's largest industry conference. We look forward to once again having the U.S. Search Awards at Pubcon Las Vegas 2014 and expect the event to be an exciting and integral part of the week for all our attendees.”

    The US Search Awards followed the success of the UK Search Awards and the European Search Awards which were launched by British events agency Don’t Panic in 2011 and 2012 respectively. Both awards have become key celebrations for the search industry in those territories.

    We'd like to thank our media partners Search Engine Watch and Search Engine Journal for all their help in publicising the call for entries for this year's awards. Twitter went crazy over night and we've got a feeling the 2014 awards are going to be big!

    Update - Here's our 2014 winners & you can view photos from the awards here

    Category - Best use of Search – Retail
    The Absolut Company - SEO

    Category - Best use of Search - Finance
    Inbound Marketing Campaign for Acquisition & Funding Services (AFS) – Mannix Marketing

    Category - Best use of Search - Travel / Leisure
    Havas Media - Leveraging Technology to Beat Inflation

    Category - Best Local Campaign
    RKG & Bealls Florida – Increasing Market Share by Effectively Capturing Local Demand

    Category - Best Low Budget Campaign
    Webspec Design - Strauss Security Solutions SEO Campaign

    Best Use of PR in a Search Campaign
    Walker Sands Digital - Mobile Traffic Report

    Category - Best Use of Social Media in a Search Campaign
    Kenshoo, Facebook & Experian - Finding the Sweet Spot for Search and Social Investment

    Category - Best Integrated Campaign
    Zenni Optical - Integrated Online Marketing Campaign - Managed By Wpromote

    Category - Best Mobile Campaign
    360i & Red Roof Inn - Turning Flight Cancellations into Hotel Reservations

    Category - Best PPC Campaign
    Point It - Microsoft Store Global Campaign Expansion

    Category - Best SEO Campaign
    Portent - - SEO Campaign

    Category - Innovation
    Adobe Media Optimizer

    Category - Best PPC Management Software
    Marin Software - Online Advertising Management Platform

    Category - Best SEO Software
    Searchmetrics Suitetm – The Global Search Experience Optimization Platform

    Category - Best In-House Team
    AOL - GSD Audience Development Team

    Category - Best Consultant
    Motoko Hunt - International Search Marketer, AJPR LLC

    Category - Best Agency
    Elite SEM

    Category - Young Search Professional of the Year
    Katie Donabedian - Digital Marketing Specialist, Walker Sands Digital

    Category - US Search Personality of the Year
    Duane Forrester – Bing

    Grand Prix
    The Absolut Company - SEO

  • European Search Awards 2014 Winners

    ESA14 trophy & brochures

    The third European Search Awards took place in Reykjavik on Friday 28 March 2014 in association with Reykjavik Internet Marketing Conference, SEMPO and our headline sponsor Manual Link Building. They're the biggest celebration of SEO, PPC digital and content marketing in Europe and the great thing about these awards is that each year we move them to a different city of our choosing.

    Around 250 guests travelled to Iceland for the awards and many also attended RIMC so had a double reason to attend. It was a great weekend and our congratulations go out to this year's winners and also those on the shortlist who didn't take home a trophy this time. We know exactly how it feels as a number of our events including the European Search Awards failed to hit gold at last year's UK Event Awards : (

    Photos from the awards are on our Flickr account and here's the ESA14 2014 winners -

    Best Use of Search Retail
    MediaCom and The Co-operative – disrupting the electricals market

    Best Use of Search Finance
    Marin Software & Money Supermarket - PPC innovation in the finance industry through tech integration

    Best Use of Search Travel & Leisure
    Propellernet - Putting Forest Holidays on the map for UK holidays

    Best Use of Search Gaming
    Latitude Digital Marketing - Kerching! Hitting the jackpot...again!

    Best Use of Search Third Sector
    University of Salford, Salford Business School, EDInteractive -Passport to Trade 2.0

    Best Local Campaign
    Bluerank – Paid Search campaign for Mitsubishi Motor Car Poland

    Best Low Budget Campaign
    Local Fame UK Ltd - Panther Pest Control 2013

    Best Pan European Campaign
    Stickyeyes - Driving Excellence in International SEO

    Best Use of PR in a Search Campaign
    Leapfrogg & Wedding Rings Direct - Bride of the Year Campaign

    Best Use of Social Media in a Search Campaign
    Performics Spain - The largest online Video Search Platform for Toyota Owners

    Best Integrated Campaign
    Stickyeyes & Maximuscle - The Protein Project

    Best Mobile Campaign
    Reed Business Information - ICIS Responsive Design: Technical SEO Campaign

    Best PPC Campaign
    Nordic eMarketing & WOW air - Pay Per Domination

    Best SEO Campaign
    BlueGlass - Social Action Charity: From Site Relaunch to Organic Success

    Majestic SEO – Search Explorer & Live Ranking Factors

    Best PPC Management Software
    Kenshoo - Kenshoo Search

    Best SEO Software
    Linkdex – SEO Software for 2014 and beyond

    Best In House Team

    Best Agency
    Performics EMEA

    Young Search Professional
    Stephanie Sheehan - Propellernet

    European Search Personality
    Kristjan Mar Hauksson

    We had a great time in Reykjavik and aside from running the awards we found time to wander the bars, take in a few sights and also a pre flight home dip in the Blue Lagoon. Big thanks go out to our team, particularly our event manager Sarah Collis who ran the awards, our fabulous MC Andy Crane aka The Crane Dog (thanks Clint!) and our tech wizard Chris Pearson. Here's a few shots of us getting all Icelandic!

    Team DP Iceland

  • Who Looked At Your Website?

    wholooked header

    I guess most businesses use Google Analytics these days to track their web traffic and as event managers its always reassuring to do a daily check on visitor numbers to our main website and all our awards microsites. For things like our European Search Awards we can also easily see the number of visitors by country and the pages they're visiting but disappointingly it doesn't tell us who these companies are.

    Recently we've been trialling a new and very clever piece of reverse IP software called wholooked which has been developed by FastWebMedia and does exactly this. All you need to do is to drop a bit of code onto each of your web pages and then you log in to an online account to view your dashboard.

    We think its a fantastic tool for any B2B business and as well as a clear and easy to use interface which identifies all your web visitors in real time, a simple click on the visitors company name will show you a breakdown of visited pages and the dwell time.

    For event managers like ourselves we think this is invaluable as it allows us to identify visitors who are interested in particular events on our main website and haven't yet booked or are maybe thinking about entering our awards competitions but haven't done so. We can now use this info to give them a quick and relevant follow up phone call if necessary.

    Here's a shot of the top end of our main dashboard for the European Search Awards - I've blurred out the company names - and immediately you can see who your visitors are and a cool little flag for each nationality. By clicking their names you get the overview of the visited pages and a useful link to their website.

    Full details of the features are on the wholooked website and there's a 14 day free trail if you want to check it out. We're certain that if you do, you'll love it as much as us...

    wholooked dashboard

    Disclaimer: We're using the free trial of this software and haven't been asked by FastWebMedia to blog or big it up in any way. Sometimes stuff just deserves credit where credit's due.

  • European Search Awards 2014 Open For Entries!

    European Search Awards 2014 Reykjavik badge green

    We're very pleased to announce that the European Search Awards 2014 are now open for entries.

    The European Search Awards are an international competition that celebrate the very best in SEO, PPC, Digital and Content Marketing in Europe and are now in their third year attracting hundreds of entries from some of the leading search and digital agencies and professionals based or working in Europe.

    The awards are delivered in partnership with our headline sponsor Manual Link Building and in association with our hosts Reykjavik Internet Marketing Conference (RIMC) and our partners SEMPO.

    Each year we move the awards to a different destination and previously we've hosted the celebration in Amsterdam and Barcelona. This year we've teamed up with our friends at the Reykjavik Internet Marketing Conference to offer a double excuse to enter and attend as well as providing an opportunity to visit an amazing city. We'll be making a weekend of it and hope to visit the thermal baths and a glacier as well as seeing the Northern Lights.

    Thanks go out to our amazing judging panel and you can view the 21 enterable categories here. For the first time we've also launched the website in French, Spanish and German as well as English so fingers crossed the translations are correct!

    Good luck to everyone entering and we look forward to seeing you in Iceland on February 28th March 2014!

    ESA14 ad


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