Last Thursday we headed north up the M6 to manage the Chartered Institute of Marketing’s ‘Evidence Based Marketing – The Cumbria Tourism Way’ seminar in the Lake District. The event featured a presentation by Ian Stephens, Chief Executive of Cumbria Tourism and was held at the stunning Rheged visitor centre in Penrith.
Named after the ancient kingdom of Cumbria, Rheged is the largest grass covered building in Europe and has been built in a disused limestone quarry using predominantly local companies, materials and labour. Designed to resemble a Lakeside hill, the centre blends effortlessly into the surrounding countryside ensuring unhindered views of nearby Helvellyn, Cumbria’s second highest mountain.
Our event took place in Rheged’s 200 capacity Pennine Suite and refreshments were served in the Taliesin reception area situated directly beneath. The centre also offers a variety of meeting rooms, two purpose built exhibition halls, a banqueting area and a 200 capacity theatre.
They also have a state of the art auditorium for evening use which seats 256 delegates and provides a projection screen the size of six double decker buses. Full details of all the available function areas are available on the centre’s conference and event web pages and you can also download Rheged’s PDF conference pack.
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2006-11-02 @ 09:43