People often ask where we got the name for our event management company from and the answer is Douglas Adams, author of The Hitchhiker's Guide To The Galaxy series which I'm a big fan of.
In the books the actual Hitchiker's Guide is an electronic encyclopedia of the universe featuring the words Don't Panic on the cover and we just thought the phrase fitted nicely with our line of work and would be an amusing way to answer the phones.
The good news is the 'trilogy in five parts' is being reissued this September by Pan Macmillan with some cool new covers by Brighton design agency Crush. I particularly love the DIY stickers planned for book one.
Thanks to Creative Review for alerting me to the reissues.
I remember the original tv series almost 30 years ago!